Description of usage stats:
- Requests: The number of times your app or site requests to show an ad.
- Impressions: The number of times ads are shown on your app or site.
- Exchange Impressions: The number of times exchange ads are shown on your app or site via download exchange. Download exchange allows you to increase awareness and drive downloads of your iPhone app by exchanging your app ads with other developers’ app ads. To learn more about download exchange, see Download Exchange.
- Fill Rate: The number of times ads are shown on your app or site, divided by the number of times your app or site requests to show an ad.
- Clicks: The total number of times ads shown on your app or site are clicked by users.
- CTR (click-through rate): The number of times ads on your app or site are clicked on divided by the number of times ads are shown on your app or site. For example, if you show an ad on your app or site 1000 times and receive 11 clicks, your CTR is 1.1%.
- eCPM: Effective cost-per-thousand impressions is an indication of developer or publisher earnings per thousand ad impressions. eCPM is calculated as (Total Earnings / Impressions) x 1000. For example, if your total earnings are $10 and impressions are 9000, your eCPM is $1.11.
- Revenue: The amount of money you earn from your sites/apps
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